the ask : illustrate intro slates as well as a "live" digital line drawings to be mixed in throughout videos to help promote new product launches.

the requirements : illustration of doctor for intro slate; various "pop-up" drawings to live around the live doctor as he describes products; and full-screen technical digital drawings.

my process : after some initial research, I used my various findings and reference images to begin illustrating the various asks in Procreate. after getting style approval, I exported files from Procreate to Photoshop and finalized positioning and colouring. from there, I brought everything into After Effects and began syncing my digital drawings up with the audio. exported as transparent mov files, the sections were sent off and sliced in throughout to create the final video.

client : Dr Dennis Gross

agency : Métier Creative

Dr Dennis Gross

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"What I tell my patients is treat the cause of your large pores-don't just cover them up. I developed the Alpha Beta Pore Serum to immediately make those lar...
"Stress can manifest on your skin as dry patches, redness, dullness and worry lines. To combat this, I recommend using the Stress Repair Face Cream: the supe...
"Every day patients come into my practice with a variety of skin concerns. And when I ask them to tell me about their skin, they tell me about their stress. ...
"We all know stress takes a toll on the eyes. When you're stressed, your eyes look burnt out and exhausted. The Stress SOS Eye Cream can help with this. I de...
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Toronto Film School